Are bugs the future of pet food?

In the last 10 years the number of households with more than one pet has been increasing 5 million times over, in contrast to the 4.8 million growth in households with just one pet. Additionally According to Statista statistics, the proportion of households with pets in the UK has reached an all-time high of 59 percent by 2020/21. It is believed to be as an outcome of the coronavirus epidemic and the increase in time spending at the home.



As more people bring pets to home, many are searching for the right food for their pets and, as a result, pet food is gaining greater importance and a higher position in the shelves of supermarkets.

The New Foodspoke for Lovebug Pet Food, a business that manufactures insect-based cat food. The company’s focus is on the things that consumers are looking for and the reasons why eating insect-based foods might be beneficial for their pets.


Bugs are a pet’s food source

Lovebug was developed by the pet-care company Mars Petcare, in collaboration with sustainability-focused business owners, Futerra, and was developed and accepted from The Waltham Petcare Science Institute. Waltham Petcare Science Institute.

In announcing the release of Lovebug, Deri Watkins of Mars Petcare and Solitaire Townsend of Futerra said that it “marked the beginning of the quest of pet owners seeking a nutritious and delicious food with a less environmental footprint”.

They believe that as well as making sustainable decisions for their pets pet owners are also trying to adopt sustainable practices for their pets. And this is one of the major reasons for Lovebug. According to Lovebug bugs, insects consume more land per hectare than cattle for each kg of protein. In addition, the bugs consume 100 percent surplus vegetables and plants and reduce food waste. They they are also harvested from a farm that is completely powered by renewable energy. Furthermore, Lovebug products carry sustainable packaging certifications – they are completely recyclable and without plastic.